American Express

Client

American Express - B2B

Campaign

Brand Photography - International Payments

Visual Aesthetic - Set design, stylisation & shoot

Photography by Andy Lo Po

Description

For American Express International Payments, they needed imagery that would give Amex differentiation and cut through within the ‘sea of same’ B2B category.

Going against the cliché stock photography previously used, a very quick and low budget shoot allowed us to create a modern, minimalistic aesthetic which represented the client’s 3 key business sectors in a more interesting and impactful way.

This mini shoot led to the website being redesigned and all new campaign assets.