Client
TK Maxx & Homesense
Campaign
Treasure 2.0 Rebrand and Launch
Rewards Program Redesign – Brand Book – CRM Program – Reward Assets – In-store Giveaways – Tone of Voice
Description
For the relaunch of Treasure (the loyalty programme for TK Maxx and Homesense), the challenge was to create an ownable aesthetic and tone of voice which reflected the brand’s playful character.
From refreshing their Brand Guidelines to giving their entire ECRM a revamp, our work grew the initial brief to include a variety of additional brand pieces and giveaways.
CRM Header Gifs
(Just a few of the many, many) Emails
Bakedin Prize Giveaway
In-Store Giveaway
Giveaway Insert