Saeco

Client

Saeco – Europe Brand and Xelsis Launch

Campaign

Rispetto per il Caffè – A Personal Touch

OLV – Social – Digital – Print

Directed by William Armstrong
Photography by David Cohen de Lara

Description

Saeco, the maker of premium Italian coffee machines, tasked us with creating a new brand platform and brand line, as well as a launch campaign for their new Xelsis machine.

Breaking them out of their previous coffee machine clichés, we established them as the luxury coffee brand, who delivered what their affluent consumers really desired – a true personal touch.

The Europe-wide campaign was shot remotely during lockdown and consisted of over 40 creative executions.