Client
British Airways – Short Haul
Campaign
The Only Way To Fly
Print – OOH – Digital – Social
Description
For BA Gatwick’s short haul trips to Europe, they wanted a distinctive and ownable campaign that would allow them to compete with the likes of EasyJet and Ryanair.
The campaign highlighted that when it comes to travelling, there are many ways to have a great time, but only one way to fly – and that’s with British Airways.
Our idea of ‘Many ways to…The only way to fly’ went down so well, it’s been used for multiple additional campaigns for Gatwick and London City Airport.
OOH
