Client
British Airways – January Sale
Campaign
The Unforgettable Sale – Emojibot
Facebook Messenger Emoji Booking Bot – Social – UGC – OOH
Description
With 61% of people finding emojis a more meaningful way to communicate than words, we decided to turn the BA January Sale into ‘The Unforgettable Sale’ — with a truly unforgettable way to book.
This piece of work made headlines and was so admired that it was copied by KLM the following year.
OOH Teasers
The Facebook Messenger Emoji Bot
Screenshots
Social