British Airways

Client

British Airways – Black Friday

Campaign

The Real Deal

Print – OOH – Social – Digital Display

Description

When it comes to Black Friday, we’re bombarded with irrelevant offers on things we generally don’t want or need.

Drawing parallels on what’s often included in Black Friday, we showed that with British Airways, you can get the real deal on what you’re looking for (and need)… a great holiday at a great price. 

We made sure to place our campaign tactically, from buying guides to shopping centres, playing off other Black Friday offers.