Bentley

Client

Bentley Motors – Global Bentayga EWB Launch

Campaign

Comfort Outside Your Comfort Zone

Hero Film

Film directed by Ben Brand Animation directed by Quentin Baillieux

Description

For the global launch of the Bentayga Extended Wheelbase, the most prestigious and comfortable luxury SUV on the market, we wanted to create a narrative based piece of work which reflected their consumer’s values.

Positioning the EWB as the ultimate comfort zone for our audience, we showcased how the benefits of its unique capabilities, can be felt by all, physically and emotionally.

With the inclusion of inspiring, true stories of female pioneers who epitomise how going outside your comfort zone can lead to extraordinary journeys, we took Bentley themselves outside their own comfort zone to create their first animation and live action film.

Two versions were created, one for our global markets and another as a China specific execution.